A little closer to Thai beauty.

I’m Thai, and I’ve always felt connected to Thailand’s beauty culture and the way beauty is part of everyday life there. Over the past several years, I started noticing a new generation of Thai beauty brands creating thoughtful, modern products that felt exciting, innovative, and worth paying attention to.

But when I looked for those same brands in the U.S., many were still difficult to find, had limited availability, or required ordering internationally.

At the same time, other Asian beauty categories were becoming increasingly visible and accessible, while Thai beauty was still relatively underrepresented in the U.S.

That gap is what inspired YESSIAM.

YESSIAM is an online destination for Thai beauty, featuring products and brands that I genuinely believe are worth discovering. Rather than trying to carry everything, I want the assortment to feel considered and intentional.

Our goal is simple: to bring thoughtfully selected Thai beauty products closer to customers in the U.S., without the long international shipping times or the need to stock up every time you visit Thailand.

YESSIAM is based in California, and our products are shipped from the U.S.

The name YESSIAM brings together two ideas.

“YESS I AM” feels bold, confident, and affirmative. It’s about saying yes to who you are, what you love, and trying something new.

“SIAM” is a former name for Thailand.

Together, YESSIAM is a celebration of confidence, discovery, and Thai beauty.